12 Jun Branding Strategies for Small Businesses

If you’re a small business owner, putting some of your limited capital into branding your business may not seem very important; or that it’s best left to bigger companies such as McDonalds or Coca-Cola. Not so! If you are a business of 500 employees or...

12 Jun Graphic Design: Why Your Business Needs It

Graphic design may not be at the top of your priority list for your business, but not including a graphic designer in building your company's marketing efforts could be extremely detrimental. In an increasingly visual world, a good graphic designer on your team is essential for your business to succeed. Keep reading to learn more about how investing in graphic design can pay off for your company.

12 Jun Visual identity, 5 mistakes you should not make.

It is very common to find companies with a certain projection that although it is obvious that they have a large structure, surprisingly they give little importance to the visual Identity, having one that goes according to their professional level, should be fundamental in every company, it is already try a new company or one with a long history, otherwise it can lead us to think that they are not professional enough in their work, when this is not necessarily the case. For this reason, next we will define the 5 errors that you should not make when analyzing or creating the visual Identity of your business.